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Anthony Robinson, Esq.

Of Counsel

Education

M.B.A., University of Virginia, Darden Graduate
School of Business Administration (2002)
J.D., University of Virginia School of Law (1994)
M.P.P., Harvard University, John F. Kennedy
School of Government (1993)
B.S., Economics and Policy Analysis, Cornell
University (1990)

Admissions

Colorado
District of Columbia
Florida
Maryland
Louisiana
North Carolina
U.S. District Court for the Western District of
Texas
U.S. District Court for the Eastern District of
Michigan
U.S. District Court for the Western District of
Louisiana
U.S. District Court for the Southern District of
Florida
U.S. Court of Appeals for the Eleventh Circuit

Languages

Spanish – native fluency
English – professional fluency
Portuguese – professional fluency

Anthony Robinson advises manufacturers and distributors (including direct sales companies employing multi-level marketing strategies) of dietary supplements, natural health products, products containing CBD oils, conventional foods, and beverages regarding regulatory, corporate, and intellectual property matters.

He brings 23 years of big firm and general counsel legal experience advising small and mid-cap private vertically integrated manufacturers/distributors/brand owners to execute their e-commerce strategies. Formerly with Greenberg Traurig LLP in the Federal Regulatory & Administrative Law Practice Group, Anthony’s experience includes the following positions:

General Counsel and Chief Compliance Officer WM Partners, LP, a registered Investment Adviser for the WM Funds that make private equity investments primarily in the dietary supplement and natural care segments of the Health and Wellness Industry.
General Counsel and Secretary of the WM Funds’ portfolio companies (Wellnext LLC and its subsidiaries n/k/a Nutranext a division of The Clorox Company), advising the company regarding transactions, litigation, intellectual property, contracts, corporate and regulatory compliance, and other matters. Wellnext LLC, was a vertically integrated manufacturer, marketer, and distributor of dietary supplements, natural care, and wellness products in the following verticals: sports nutrition (Champion Performance^®); herbal formulations (Blessed Herbs^®, Vitamin Research Products^®), anti-stress (Natural Vitality^®), probiotics (Nutri-health Supplements^®, Sedona Labs^®, Sedona Pro^®), women’s and prenatal vitamins (Rainbow Light^®), and anti-aging (Stop Aging Now^®).

Anthony’s General Counsel experience with the private equity firm WM Partners, LP and experience in the Greenberg Traurig’s Federal Regulatory & Administrative Law Practice Group gives him a competitive advantage. Anthony draws from his experience in the trenches with the principals of WM Partners, LP giving advice regarding the state and federal regulatory and legal risks associated with the manufacture, marketing, distribution, and sale of Champion Performance^®, Blessed Herbs^®, Vitamin Research Products^® Natural Vitality^®, Nutri-health Supplements^®, Sedona Labs^®, Sedona Pro^®, Rainbow Light^®, and Stop Aging Now^® in conventional and e-commerce channels. Anthony has also been in the trenches in private practice with the principals of Life Sciences manufacturers and brands fighting claims of wrongdoing by federal and state regulators as well as the private consumer protection Plaintiff’s Bar.

Anthony has been and continues to be “in the arena”, and his advice reflects a balanced approach of zealously advocating his client’s position under the rules of state and federal adversary administrative law and trial court proceedings, negotiating results advantageous to his clients but consistent with requirements of honest dealings with others, and evaluating his client’s legal affairs and providing strategic advice. Most importantly, Anthony brings a service mindset to every client interaction and his abiding priority is fulfilling his duty as his clients’ fiduciary.

Prior to WM Partners, Anthony earned his MBA from the Darden Graduate School of Business Administration in 2002, and then worked as a corporate finance and investment banker for Banc of America Securities LLC (Debt Capital Markets/Syndications) and Wachovia Securities (coverage banking in the areas of Equity Capital Markets, Leverage Finance, and M&A). Anthony was on the Wachovia team that executed the IPO of Ruth’s Chris Steakhouse in August 2005.